V-ZUG

V-Zug is one of the big kitchen appliance suppliers in Europe focussing on high end products. The high standard and the high prices should be visualised in the website. Quite strange that slick life style design that is a standard for eg fashion or beauty didn’t really reach the kitchen appliances market yet.
To bring that elegant vibe to that not yet elegant sector cdlx was a good choice. I’d say we succeeded.

V-Zug has their own marketing team with their own vision for the company communication. The technical development was based on the old backend of the v-Zug website and executed by Valantic. Other parts of the v-Zug communication were done by other teams.
In this pack of people and companies we navigated. Meeting multiple interests and multiple requirements.

V-Zug.com got a whole new styling. New fonts, new colours, new layout. To implement this we developed a design system that was then used to create dozens of customised pages.
Tools in various shapes were also newly developed or adapted. This included contact forms, appointment booking flows and an ai driven product advisor.
Not all that we developed got published. (Yet)

After relaunching the main b2c website we redid the b2b system. This focused more on quick access and functionality for accustomed users. That way we used our design system once more to quickly build another whole lot of pages and make them work for the pros.
so what do I think?
It was quite tough to work with so many different teams, tight technical boundaries and a demanding client side. At the same time our cdlx team was truly great and I liked that the vision of the project was huge. That way we could invest a lot of time to build a really big high quality website. During the years we developed a consistent style and used it for quick production as well as for special use cases.